Book is the dancing of papers.

This is an identity and overall experience design project for the New York Art Book Fair. The inspiration struck me one day while reading a book; I realized that all the movements involved in reading are actually about flipping the page. Therefore, I chose the theme for this art book fair to be 'paper.' Everything revolves around 'paper.' For the signage design, I used paper directly and folded it in the same direction as it's pointed at. On the ticket, I indicated the type of paper used, adding a touch of surprise to the overall identity. Additionally, I created a grid composed of two intersecting rectangles and designed a whole alphabet based on this grid.