Ouro

Project Type
Identity Design
Content Strategy
Tools
Figma
Illustrator
The name Ouro was inspired by the word ‘Ouroboros’ which symbolize cyclicality and the ability to constantly re-creating itself.
This project’s intention is to rethink and redesign the postal experiences and delivery services, think about how to connect online and offline user journeys while maximizing customers’ convenience and reliances. I wanted to bring back the joyfulness while people are sending or receiving a package. It took me approximately four months to finish all the designs and in the end I summarized all collaterals of this project with a book in a style-guide manner.